Hey {{first_name}} !
I hope you and your family are staying safe and warm after the recent winter storm that swept across Virginia the one that brought several inches of snow, sleet, icy roads, and lingering cold across much of the state late last month.
While digging out of snow and ice was the first priority for most of us, it also highlighted something many homeowners don’t think about until bills arrive an that's how well your home’s roof is protecting you from heat loss and costly energy use.
Table of Contents
🏠 Why Roof Insulation Matters
Heat naturally rises. If your roof and attic aren’t well insulated, warm air escapes right through the top of your home forcing your heating system to work harder and longer especially during prolonged cold spells after storms like the one we just experienced.
A well insulated roof helps:
Keep warm air inside where it belongs
Reduce monthly heating bills
Maintain more consistent indoor temperatures
Improve overall home value and efficiency
Lower stress on heating systems
Good insulation doesn’t just save money it keeps your home more comfortable, efficient, and better protected over time. If you’re noticing high energy bills, uneven temperatures, or fast melting snow on your roof, it might be time to look into your insulation. It’s one of those upgrades that pays for itself over time and it’s something buyers are increasingly paying attention to.
❄️ The Snow Test: A Simple Visual Clue

📸 Badly Insulated Roof
Snow melts quickly because heat is escaping from inside the home… along with your money.

📸 Well Insulated Roof
Snow stays longer because heat is being retained inside where it belongs… and in doing so your money stays where it belongs “IN YOUR BANK ACCOUNT!”
🌟 What You Can Do Next
Did you noticed melted patches of snow on your roof, higher than expected heating bills after the storm, or cold spots in upper rooms?
if so then it might be worth having a professional come in and take a look. Many upgrades pay for themselves over a few seasons through energy savings alone.
If you’d like I’d be happy to connect you with one of my close friends and contractors. They could help you identify the actual issue and provide you with next steps to get it taken car of. Reply to this email if that’s something you’d be interested in!
Stay warm and take care
Chase Gentry

